Higher Education Management and Development. Compendium for Managers

Contents

Preface

Introduction

1. The project

2. Professional management in higher education

3. The programme

4. The compendium

Understanding Higher Education Management

1. Introduction

2. Terminology matters

3. The basic divide: Higher education and science

4. Why and how these definitions matter for higher education management

5. Why and how these characteristics are relevant and critical to higher education management

6. Principles of higher education management

7. What does that list mean for the management of higher education? And for you?

References

Higher Education and Society

1. Introduction

2. Global similitude

3. Power and economy

4. Unwanted and wanted mobility – academic migration

5. Gender and age

6. Case study

Globalisation, Internationalisation and Regionalisation

1. Introduction

2. Globalisation, internationalisation, etc.

3. The drivers for change

4. Institutional responses to global forces

5. The case of South East European University

6. Reflections

References

Organisational Change and Development in Higher Education

1. Higher education in change, a perspective

2. Managing change in higher education institutions

References

Leadership and Governance

1. Introduction

2. A case study: A comparative look at academic leadership in Turkish universities

3. Reflections: Impact on governance and leadership

Strategic Planning and Policy Formation

1. Introduction

2. Why undertake strategic planning in the contemporary university?

3. Real and paper plans

4. The structure of a strategic plan

5. Some underlying conceptual considerations

6. Elements in the plan itself

7. The strategic plan in operation

8. Strategic plan: People and processes

9. Case study of University of Novi Pazar, Serbia

10. Reflections

Financial Management in Higher Education

1. Introduction of basic challenges, terminology and concepts

2. Case study: Financial position of the Budapest State University

3. Conclusions

Finance and Public Accountability

1. Introduction

2. Definitions: Institutional accountability and autonomy

3. Funding models and institutional accountability

4. Case study of Serbia

Funding in Higher Education

1. Introduction

2. New Public Management as theoretical background of new funding models

3. Major trends in the change and diversification of funding sources

4. Institutional funding models

5. Implementation and effects of funding models

6. Case study: Funding higher education in Serbia

7. Concluding remarks

Research Strategy and Management in Universities

1. Introduction

2. Higher education: A driver of economic and social change

3. Research management

4. Case study: Implementing strategic research management at the Medical University of Graz

5. Challenges of growing research capacity and capability

References

Development and Management of University Lifelong Learning

1. Introduction

2. Diversity of definitions in Europe

3. Characteristics of a lifelong learning university

4. How do we get from ULLL to LLLU?

5. Organisation of ULLL

6. Case study: Empowering lifelong learning at the Faculty of Adult Education and HRD of the University of Pécs, Hungary

7. Reflection, future perspectives and challenges

References

Human Resources Management

1. Major challenges

2. Areas of activity and concepts

3. Case study on merit-based payment models

4. Conclusion

References

Quality Management in Higher Education

1. Introduction

2. Purpose of quality assurance for HE

3. Different approaches to QA

4. National QA structures: Independent vs. governmental

5. Difficulties in setting up QA schemes

6. Internal quality management systems of universities

7. Case study

8. Reflections

References

Information and Knowledge Management in Higher Education

1. Introduction

2. Information management

3. Knowledge and competencies in organizations

4. Knowledge management

5. Instruments and methods for knowledge management

6. Knowledge management in higher education institutions

7. Case study: Intellectual capital statements at HEIs

8. Critical reflection

9. Conclusion and recommendations

References

Marketing and Communications in Higher Education

1. Introduction

2. Marketing in the context of higher education

3. Understanding a target audience

4. How people respond to communication

5. Why people don’t always believe you: The principles of stimulus and response

6. Why is the majority of higher education marketing communication so ineffective?

7. The way you see yourself and the way others see you

8. A look to the future:

9. Case study: Positioning a business school in Europe – the need for singularity

10. Last words

References

The Authors